Product design question

As a PM for Facebook, what product would you build to make people safer?

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What this question tests

Product design in the trust and safety space, identifying a specific harm and a proportionate product response.

How to approach it

  1. Clarify the type of safety, physical safety, e.g. meeting strangers, or digital safety, e.g. harassment and scams.
  2. Segment the risk, e.g. teens interacting with strangers, Marketplace buyers meeting sellers in person, or users targeted by scam messages.
  3. Pick one concrete risk to solve, e.g. in-person Marketplace meetups, since it has clear real-world stakes.
  4. Propose a feature, a verified public meetup location finder integrated into Marketplace chat, with optional location sharing to a trusted contact.
  5. Consider adoption, the feature must be low friction or usage will stay low despite the safety benefit.
  6. Define success metrics, adoption rate among Marketplace transactions and reported incident rate before and after.

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