Product design question

How would you design volunteering on Facebook Blue?

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What this question tests

Product design for community and social good: turning an offline behavior into an engaging, trustworthy in-app experience.

How to approach it

  1. Clarify the user: people looking to volunteer versus organizations seeking volunteers, a two-sided design.
  2. Identify the core need: discovering trustworthy, relevant volunteering opportunities nearby, and organizations finding reliable volunteers.
  3. Propose a concrete flow, leveraging Facebook Groups and Events, showing volunteering opportunities from causes a user already follows.
  4. Address trust, such as verification for organizations posting opportunities to prevent scams or misuse.
  5. Define success as completed volunteer sign-ups and organization satisfaction with volunteer reliability.

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