Product design question

Design a Facebook product for organ donation.

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Product design for a sensitive, high-stakes social good use case requiring careful trust and consent design.

Define the user: people considering registering as organ donors, who often lack a simple, trusted, low-friction way to do so and share their decision.
Identify the pain point: organ donor registration is fragmented by state or country, and awareness of the need is low.
Prioritize a simple registration and awareness flow over a complex social campaign, since the core barrier is friction and awareness, not willingness.
Design a feature: an opt-in profile status (similar to Facebook's real 2012 organ donor status feature) linking to the official state or national registry.
Add a social awareness layer: optional sharing of donor status to normalize the decision among friends, carefully designed to avoid pressure or stigma.
Define success metrics: registrations initiated through the feature and completion rate at the official registry.

References the real precedent, Facebook's actual organ donor status feature, showing grounded product knowledge.
Distinguishes registration completion (the real outcome) from just status sharing (a vanity metric), correctly prioritizing the former.
Gives an illustrative metric, e.g. a measurable spike in state registry sign-ups following launch, marked as an assumption based on the real feature's known effect.
Addresses sensitivity directly, designing the sharing feature to be optional and non-pressuring given the personal nature of the decision.

Focusing only on social sharing virality without connecting it to actual registry completion.
Ignoring the emotional sensitivity of the topic and designing something that feels performative or pressuring.

Chapters of the AI PM course that teach what this question tests.