Product design question

Design a Facebook product for charitable giving.

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What this question tests

Tests product design in a trust-sensitive category where fraud prevention matters as much as growth.

How to approach it

  1. Pick a user: someone donating in response to a friend's post or a crisis event, not a proactive browser.
  2. Identify the pain: uncertainty about where money goes and friction in giving in the moment.
  3. Decide the core mechanic: an in-feed donate button tied to vetted nonprofit fundraisers, like existing birthday fundraisers.
  4. Prioritize trust features, verified nonprofit status and fee transparency, over growth features like leaderboards.
  5. Design the flow: one-tap donate from a friend's fundraiser post, with a receipt and impact update after.
  6. Define success as completed donation rate per fundraiser view and repeat-donor rate, not fundraisers created.

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