Strategy question

You're the PM of Facebook Events. What do you do?

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What this question tests

Ability to independently scope a PM's priorities for an existing product, showing structured judgment under an open-ended prompt.

How to approach it

  1. Clarify what triggered this role, is Events underperforming, or is this a general 'own this surface' prompt.
  2. Review current performance, RSVP volume, attendance rate, and event creation trends, to find where the biggest gap is.
  3. Talk to users, event organizers and attendees, to understand friction in creating, discovering, or committing to events.
  4. Prioritize one or two initiatives, e.g. improving event discovery relevance or reducing no-shows, based on where the data points.
  5. Propose a concrete next step, such as a feature test or a metrics deep dive, rather than boiling the ocean.
  6. Define how you would measure success for the prioritized initiative, e.g. RSVP-to-attendance conversion.

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