Product design question

At your startup, you want to build a product to help people discover wine. What do you do?

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What this question tests

Early-stage product thinking: validating a problem and scoping a lean first version before building broadly.

How to approach it

  1. Define the user: a wine-curious but intimidated buyer who doesn't know how to choose confidently without expert vocabulary.
  2. Identify the pain point: existing wine discovery (ratings, expert reviews) uses jargon that doesn't map to a casual buyer's actual taste preferences.
  3. Prioritize a simple taste-preference quiz and plain-language recommendation engine over building a full e-commerce or expert-review platform.
  4. Design a lean first version: a short onboarding quiz translating everyday taste descriptors into wine recommendations available at common retailers.
  5. Validate demand with a small test group before investing in inventory, partnerships, or a full app build.
  6. Define success metrics: recommendation-to-purchase rate and repeat quiz usage.

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