Product design question

How would you design an Education product for Instagram?

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What this question tests

Product sense for entering a new content vertical on an existing platform.

How to approach it

  1. Clarify the target: students, lifelong learners, or educators and creators as the primary user.
  2. Identify pain points: educational content gets buried in an entertainment-focused feed, hard to track progress or find credible sources.
  3. Propose an education-tagged discovery surface, creator tools for structured lesson series, and a 'save to learn later' collection.
  4. Prioritize discoverability first, since entertainment content crowds out education content.
  5. Define success as return visits to saved content, or completion rate of a lesson series.
  6. Note how creators would be incentivized to make structured series.

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