Product design question

How would you enhance the Meta AI chatbot experience within Instagram direct messages?

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What this question tests

Product design applying a specific AI capability to an existing messaging surface, balancing usefulness with intrusiveness.

How to approach it

  1. Define the current chatbot experience in Instagram DMs and its main limitation, likely generic responses that feel disconnected from context.
  2. Identify a specific improvement, such as better memory of prior conversation context and integration with content the user is viewing.
  3. Propose a concrete feature, like contextual suggestions triggered by shared posts or Reels within a DM thread.
  4. Address user control, ensuring the assistant is easy to invoke and dismiss rather than intrusive by default.
  5. Define a success metric, such as increased task completion rate for chatbot initiated conversations or reduced abandonment mid conversation.

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