Product design question

How would you improve Facebook Marketplace?

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What this question tests

Tests product sense on a two-sided marketplace where trust and discovery are the actual bottlenecks, not just UI polish.

How to approach it

  1. Segment users: casual local sellers, frequent resellers, and buyers browsing versus buyers with a specific item in mind.
  2. Identify the top pain point: buyer trust in item condition and seller reliability, since Marketplace has weaker vetting than a dedicated resale app.
  3. Identify a discovery pain point: search and category browsing is weaker than intent-based apps, making it hard to find specific items.
  4. Propose a fix: a lightweight seller rating and verified-item-condition photo requirement, paired with better search filters (price, distance, condition).
  5. Define success as completed-transaction rate and repeat buyer rate, since trust improvements should show up in both.

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