Product design question
Design a sport-related product for Facebook.
- Meta
- Product design
- Medium
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What this question tests
Product design requiring identification of a specific sports use case that fits an existing platform's actual strengths, rather than a generic sports app.
How to approach it
- Segment users: casual fans following a favorite team loosely, and passionate fans wanting deep community discussion during live games.
- Identify the pain point: sports fans want to discuss games live with fellow fans, but that conversation is fragmented across other apps.
- Prioritize the passionate fan community segment, since existing sports fan communities on Groups could be enhanced directly.
- Design the solution: a live game companion experience inside relevant Groups, real-time score updates and discussion synced to game moments.
- Add a social layer: friend activity during the game to recreate a shared watch-party feeling for remote fans.
- Define success: engagement during live games compared to non-game-day baseline activity in the same Groups.
What a strong answer includes
- Grounds the product in the platform's actual asset, existing sports fan Groups, rather than proposing a standalone sports app.
- Identifies live, synchronized discussion as the specific unmet need, not generic sports content or scores alone.
- Proposes a concrete mechanism, game-moment-synced threaded discussion, genuinely differentiated from a live blog.
- Uses game-day versus non-game-day engagement comparison as a clean, measurable success signal.
Common mistakes
- Proposing a standalone sports scores or news app that ignores the platform's actual Groups and social graph advantage.
- Not identifying a specific unmet need beyond generic sports content, already well served elsewhere.
- Ignoring how success would be measured relative to a baseline.
Likely follow-up questions
- How would you source real-time game data reliably?
- How would you handle Groups for smaller or non-mainstream sports with less content available?
- How would you prevent this from fragmenting into too many small isolated Group discussions?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop