Product design question
How would you improve the video experience on Facebook?
- Meta
- Product design
- Easy
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
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What this question tests
Product sense for video content within a social feed, balancing creator and viewer needs.
How to approach it
- Pick a segment, for example casual scrollers who watch autoplay video versus creators uploading longer content.
- Identify a pain point for scrollers: videos autoplay muted with unclear context, causing many to scroll past without engaging.
- Prioritize this over production tools, since discovery and first impression drive most of video's engagement funnel.
- Propose better auto generated captions and a clearer thumbnail or first frame optimization to hook viewers in the first second.
- Consider creators too: simple analytics showing where viewers drop off, to help them improve future videos.
- Define success as increased average watch time per video view and reduced scroll past rate.
What a strong answer includes
- Focuses on the first few seconds of a muted autoplay video, the actual moment where most video engagement is won or lost.
- Proposes concrete, buildable features, auto captions and drop off analytics, rather than vague 'better video experience'.
- Gives an illustrative number, e.g. assumes 70 percent of feed video views happen muted, justifying the caption focus.
- Balances viewer and creator needs instead of only addressing one side of the content ecosystem.
Common mistakes
- Ignoring that most feed video is watched muted, which changes what actually matters for engagement.
- Proposing generic production tools that do not address the discovery and first impression problem.
- No metric tied to the specific improvement proposed.
Likely follow-up questions
- How would you optimize for the muted autoplay experience specifically?
- What would you show creators to help them improve?
- How would you measure the impact of better captions?
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More questions from Meta
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop