Product design question

How would you improve the video experience on Facebook?

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What this question tests

Product sense for video content within a social feed, balancing creator and viewer needs.

How to approach it

  1. Pick a segment, for example casual scrollers who watch autoplay video versus creators uploading longer content.
  2. Identify a pain point for scrollers: videos autoplay muted with unclear context, causing many to scroll past without engaging.
  3. Prioritize this over production tools, since discovery and first impression drive most of video's engagement funnel.
  4. Propose better auto generated captions and a clearer thumbnail or first frame optimization to hook viewers in the first second.
  5. Consider creators too: simple analytics showing where viewers drop off, to help them improve future videos.
  6. Define success as increased average watch time per video view and reduced scroll past rate.

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