Product design question

CTO comes to you and says that we should invest in the space of music. What will you do?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Ability to turn a vague executive mandate into a scoped, defensible product direction.

Clarify what the CTO means by music, e.g. streaming, social music sharing, creator tools, or licensing for video products.
Ask what problem or opportunity triggered this, competitive pressure from TikTok and Spotify, or a gap in Meta's content ecosystem.
Assess Meta's existing assets, Reels music library, Instagram Stories stickers, and licensing deals already in place.
Evaluate build versus partner versus acquire options given the capital intensity of music licensing.
Recommend a narrow starting point, e.g. deepen music discovery inside Reels rather than build a standalone streaming app.
Define success metrics such as Reels using licensed music per day and creator retention tied to music features.

Refuses to treat music as one thing, separates streaming, social discovery, and creator tools as different bets with different costs.
Leverages what Meta already owns, existing Reels and Stories music integrations, instead of proposing a from scratch Spotify competitor.
Flags the licensing cost reality as a key constraint on any build decision.
Picks a scoped recommendation, e.g. expand music remix tools in Reels, with an illustrative metric like remix rate per artist track.

Proposing to build a full streaming service without acknowledging licensing costs and Spotify's dominance.
Not clarifying what problem the investment is meant to solve.
Ignoring Meta's existing music-adjacent features.

Chapters of the AI PM course that teach what this question tests.