Metrics question

Facebook recently launched a new feed algorithm. As a result, the average session duration dropped by 20%. What would you do?

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What this question tests

Diagnosing an intentional launch's unintended metric impact, and questioning whether the drop is actually bad.

How to approach it

  1. Confirm the drop is attributable to the algorithm launch by checking timing and any A/B test data.
  2. Question whether shorter sessions are actually bad, since more relevant content could mean faster satisfaction.
  3. Segment the drop by user cohort to see who's most affected.
  4. Check secondary metrics: session frequency, content quality ratings, and ads served per session.
  5. Name the real business risk: fewer ad impressions per session hurts revenue.
  6. Propose a next step: a holdback comparison or a partial rollback for the affected segment.

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