Product design question
How would you improve Reddit?
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
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What this question tests
Tests product improvement thinking for a community driven platform: balancing content quality, moderation, and the core discussion experience.
How to approach it
- Identify the core user: redditors seeking niche community discussion, distinct from casual browsers scrolling the front page.
- Identify a current pain point, such as inconsistent moderation quality across subreddits leading to toxicity or spam in some communities.
- Propose a targeted improvement, such as better moderator tooling and automated spam detection to raise baseline community health.
- Address the discovery side too, helping users find genuinely relevant niche subreddits rather than only high traffic default ones.
- Define success: reported community health, such as reduced spam or toxicity reports, and engagement in mid sized niche subreddits.
- State the assumption about which user segment, power users or casual browsers, you are optimizing for.
What a strong answer includes
- Picks a specific, well known pain point, inconsistent moderation quality leaving many communities vulnerable to spam or toxicity, rather than vague platform polish.
- Proposes concrete moderator tooling improvements, better automated spam and rule violation detection, reducing the manual burden on volunteer moderators.
- Addresses discovery of niche communities, since Reddit's real value is its long tail of specific interest subreddits that many users never find.
- Sets a measurable goal, for example a stated reduction in spam reports per subreddit alongside increased engagement in mid sized communities.
Common mistakes
- Proposing generic UI redesign ideas without addressing moderation quality, which is the platform's most commonly cited pain point.
- Ignoring that Reddit's moderators are unpaid volunteers, so any solution must reduce their burden, not add to it.
Likely follow-up questions
- How would you support volunteer moderators without adding to their workload?
- How would you help users discover niche communities they would genuinely enjoy?
More product design questions
- What strategies would you implement to help new Reddit users discover relevant communities quickly?Reddit · Product design · Hard
- How will you improve Reddit's home page?Reddit · Product design · Easy
- Design a TV for a car.Google · Product design · Hard
- Design a refrigerator for the blind.Google · Product design · Hard
- How do you design a camera for the elderly?Google · Product design · Medium
- Redesign Twitter for eCommerce.Shopify · Product design · Hard
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop