Strategy question

On Instagram Shops, should users be allowed to check out without logging in first?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Tests weighing conversion-rate gains from reduced friction against the real costs of losing a logged-in customer relationship.

Name the tradeoff directly: guest checkout likely raises conversion by removing a login barrier, but loses email capture, order history and retargeting ability for that customer.
Consider the fraud and support angle: logged-out orders are harder to verify and support if a dispute or return arises later.
Propose a middle path: allow guest checkout but prompt for lightweight account creation immediately after purchase, when the user already has purchase intent and is entering payment details anyway.
Test this with an A/B experiment, comparing checkout completion rate for guest-allowed against login-required, and measuring downstream repeat purchase rate for each group.
Decide based on the net effect: if guest checkout lifts first-purchase conversion without meaningfully hurting repeat purchase rate, allow it with the post-purchase account prompt.

Names the real tradeoff explicitly, conversion gain versus lost retargeting and repeat-purchase ability, instead of a simple friction-is-bad answer.
Proposes a concrete middle-ground mechanism, a post-purchase account prompt, rather than an all-or-nothing choice.
Insists on testing both first-purchase conversion and downstream repeat-purchase impact together, not just the immediate checkout metric.

Assuming removing login is purely positive without considering lost customer relationship data.
Measuring only checkout conversion without checking the downstream effect on repeat purchase rate.

How would you recover email or contact info from a guest checkout for remarketing?
How would you handle returns or disputes for orders with no account attached?