Metrics question

You launched a new feature that determines whether a Facebook message was read by a recipient. What metrics would you collect? How would you know the feature was a success?

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What this question tests

Metric design for a feature with a clear social or psychological trade off, transparency versus pressure to respond.

How to approach it

  1. State the feature's value, senders get certainty about whether their message was seen, reducing anxiety about being ignored.
  2. Define the primary success metric, adoption or opt in rate if optional, or reduction in duplicate follow up messages sent.
  3. Define a guardrail metric, recipient discomfort or complaint rate, since knowing a message was read but not replied to can create social pressure.
  4. Consider segmenting by relationship type, since read receipts might be welcomed between close friends but unwanted in more distant contexts.
  5. Propose a way to test, A B test with an opt out available, measuring both sender satisfaction and recipient discomfort signals like disabling the feature.

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