Product design question

Design a product that helps people become healthier.

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What this question tests

Tests broad health-and-wellness ideation with the discipline to narrow to one segment and one behavior change mechanism.

How to approach it

  1. Narrow the vague prompt: pick one specific behavior, like consistent daily movement, rather than a catch-all health app.
  2. Segment on people who know they should exercise but struggle with consistency, not people who are already highly active.
  3. Identify the pain point: motivation fades after the first few weeks without social accountability or visible progress.
  4. Design small-group accountability circles, friends or coworkers sharing a simple daily activity streak, with light social nudges, not shame-based ones.
  5. Define success as streak retention at 30 and 90 days, and group-level adherence compared to solo users.

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