Strategy question
Facebook wants to change privacy settings from Friends, to Friends and Friends that are tagged. How would you convince Mark Zuckerberg this is not a good idea?
- Meta
- Strategy
- Hard
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What this question tests
Tests persuasive, data-backed reasoning against a powerful stakeholder, balancing user trust risk against the stated business goal.
How to approach it
- Clarify Zuckerberg's underlying goal for the change, likely more visible engagement or ad-targeting signal from tag exposure, before arguing against it blind.
- Lay out the user trust risk: broadening visibility of tagged photos to friends-of-tagged-friends breaks the mental model of 'my privacy setting controls who sees my stuff'.
- Bring evidence: past privacy backlashes (e.g. Facebook's history with feed and privacy changes) show trust erosion directly hurts retention and regulatory scrutiny.
- Propose an alternative that serves the same underlying goal with less risk, like an opt-in expanded-visibility setting instead of a default change.
- Frame the ask concretely: propose testing the change with a small cohort and measuring privacy complaint rate and trust survey scores before any broad rollout.
What a strong answer includes
- Doesn't just say 'this is a bad idea' but identifies the likely underlying business goal and proposes an alternative that still serves it.
- Backs the argument with Facebook's own history of privacy backlash, grounding the pushback in real precedent, not just opinion.
- Frames the counter-proposal as opt-in rather than default-on, a concrete, actionable compromise instead of a flat no.
- Proposes measuring trust and complaint metrics before rollout, showing you'd still test rather than block entirely on instinct.
Common mistakes
- Arguing purely on principle ('privacy is important') without proposing a concrete alternative or way to test the concern.
- Failing to acknowledge the legitimate business reason behind the proposed change before pushing back.
Likely follow-up questions
- What data would change your mind and make you support the original proposal?
- How would you structure a small-cohort test to measure the trust risk before deciding?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop