Strategy question

Facebook wants to change privacy settings from Friends, to Friends and Friends that are tagged. How would you convince Mark Zuckerberg this is not a good idea?

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What this question tests

Tests persuasive, data-backed reasoning against a powerful stakeholder, balancing user trust risk against the stated business goal.

How to approach it

  1. Clarify Zuckerberg's underlying goal for the change, likely more visible engagement or ad-targeting signal from tag exposure, before arguing against it blind.
  2. Lay out the user trust risk: broadening visibility of tagged photos to friends-of-tagged-friends breaks the mental model of 'my privacy setting controls who sees my stuff'.
  3. Bring evidence: past privacy backlashes (e.g. Facebook's history with feed and privacy changes) show trust erosion directly hurts retention and regulatory scrutiny.
  4. Propose an alternative that serves the same underlying goal with less risk, like an opt-in expanded-visibility setting instead of a default change.
  5. Frame the ask concretely: propose testing the change with a small cohort and measuring privacy complaint rate and trust survey scores before any broad rollout.

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