Metrics question
Set goals for Facebook Stories.
- Meta
- Metrics
- Medium
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Ability to set goals for an ephemeral content format distinct from the core feed, recognizing its different usage pattern.
How to approach it
- Clarify Stories is a distinct surface, ephemeral, vertical, often consumed in quick succession across multiple accounts.
- State the goal: make Stories the default place users share everyday, lower-effort moments, driving daily habitual use.
- Set posting-side goals: percentage of daily active users posting a Story at least once, since supply drives viability.
- Set viewing-side goals: Stories viewed per session and completion rate through a user's full story queue.
- Add a guardrail: story creation friction, time from opening the camera to posting.
- Tie these to a broader outcome: overall app open frequency, since Stories are designed as a daily habit driver.
What a strong answer includes
- Correctly treats Stories as having a distinct usage pattern rather than reusing feed metrics wholesale.
- Balances supply-side and demand-side goals, recognizing this is inherently two-sided.
- Names creation friction as a specific, format-appropriate guardrail, since Stories succeed on low posting effort.
- Ties the format to a broader habit-driving outcome, showing understanding of the strategic reason for the format.
Common mistakes
- Reusing generic feed engagement metrics without adapting to the format's unique behavior.
- Focusing only on viewing metrics and ignoring the supply side.
- Not considering posting friction as a lever for this specific format.
Likely follow-up questions
- How would you measure whether Stories cannibalizes or complements feed posting?
- How would you segment goals between personal Stories and public figure Stories?
- What would you do if posting rate was high but viewing was low?
More metrics questions
- How would you measure the success of Facebook Likes?Meta · Metrics · Medium
- How would you measure improvements made to Facebook messenger?Meta · Metrics · Easy
- Imagine you are the PM in charge of Reactions on Facebook - the new way to interact with posts by using “love”, “haha”, “wow”, “sad”, and “angry” reactions. What would success look like in terms of number of non-like reactions per post at launch and how do you come up with this? Would this number differ by reaction? Why or why not?Meta · Metrics · Hard
- You launched a new signup flow to encourage new users to add more profile information. A/B test results indicate that the % of people that added more information increased by 8%. However, 7 day retention decreased by 2%. What do you do?Google · Metrics · Hard
- Define the metrics for YouTube search.Google · Metrics · Medium
- You are the PM of Instagram app. The MAU has been constant but DAU has declined. What will you do?Meta · Metrics · Medium
More questions from Meta
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 2: Data fluency: SQL, logs, and reading the truth yourself
- Chapter 14: Get the job: the AI PM interview loop