Product design question

Facebook wants to enter the house hunting business. If you were assigned to develop a product for the new business, what would you build?

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What this question tests

Product design leveraging platform-unique assets for a high-stakes, trust-sensitive vertical.

How to approach it

  1. Define the user: someone searching for a rental or home, wanting more trustworthy signals than a typical listing site provides.
  2. Identify Facebook's advantage: existing Marketplace listings, local Groups, and social graph trust signals like mutual friends or neighborhood connections.
  3. Prioritize building a dedicated house-hunting hub that surfaces Marketplace and Groups listings with social trust overlays, rather than a from-scratch listings database.
  4. Design a key feature: a 'neighborhood insider' layer showing local group activity, reviews, and community sentiment about an area.
  5. Address the biggest risk directly: fraud and fake listings, requiring identity verification for anyone posting a housing listing.
  6. Define success metrics: search-to-contact conversion rate and fraud/scam report rate.

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