Strategy question
How would you decide whether or not to accept payments for Facebook messenger?
- Meta
- Strategy
- Hard
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What this question tests
Strategic reasoning on monetization expansion, weighing revenue opportunity against trust, regulation, and existing competition.
How to approach it
- State the opportunity, peer to peer and merchant payments within a messaging app could increase engagement and open a new revenue stream via transaction fees.
- State the competitive context, this competes with established players like Venmo, Zelle, and the company's own payment products in some markets.
- Weigh the regulatory and trust risk, payments require significant compliance investment and user trust, which is not automatic given past privacy scrutiny.
- Propose a phased approach, starting with a lower risk use case like peer to peer transfers among existing friends before expanding to merchant payments.
- Give a recommendation, proceed cautiously, prioritizing markets with existing payment infrastructure success.
What a strong answer includes
- Names the real competitive and regulatory context, existing strong players and the company's own related payment products, rather than treating this as a blank slate decision.
- Proposes a specific phased rollout, peer to peer first among existing connections, to build trust before merchant payments, reducing regulatory and fraud risk at launch.
- Gives a clear recommendation grounded in evidence, leveraging markets where the company has already proven payments can work, rather than starting from zero everywhere.
Common mistakes
- Ignoring that the company likely already has relevant payment experience elsewhere in its portfolio.
- No mention of regulatory or trust risk given payments require much higher compliance investment than typical features.
- Giving a yes or no answer with no phased plan or market prioritization.
Likely follow-up questions
- How would you decide which markets to launch payments in first?
- What would make you decide against this despite the revenue opportunity?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop