Product design question

Improve an established ride-sharing product for senior citizens.

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Tests product improvement targeted at an underserved accessibility and demographic segment within an existing, mature product category.

Identify pain points: complex app UI is a barrier for less tech-familiar seniors, distrust of getting into a stranger's car, and difficulty describing pickup location precisely.
Segment seniors with smartphones but low app comfort from seniors relying on a caregiver or family member to book rides for them.
Design a simplified essential mode with larger text and fewer steps plus saved frequent destinations, a caregiver-linked booking feature, and prominent driver photo with an easy-call option.
Prioritize the caregiver-linked booking feature, since many seniors already have a family member calling on their behalf informally today.
Define success as ride completion rate among senior users, caregiver-booked ride adoption, and a drop in support-call volume from this segment.

Identifies the caregiver-proxy booking pattern as a real, underserved existing behavior worth formalizing, not just simplifying the direct UI.
Balances trust-building, driver visibility and an easy call option, with usability simplification.
Names a concrete existing behavior, informal family-proxy booking, grounding the design in reality.

Only proposing generic UI simplification like bigger buttons without addressing trust or safety concerns.
Not offering a way for family members to assist remotely, a common real usage pattern.

How would you design the caregiver-linked feature without removing the senior's own sense of independence?
How would you measure trust specifically, beyond just usage numbers?