Product design question
Facebook has experienced a lot of negative news coverage and it's causing an erosion of trust in the product. What would you do to increase trust of Facebook?
- Meta
- Product design
- Hard
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What this question tests
Tests product design as a trust-rebuilding lever, requiring a concrete feature tied to transparency rather than a PR-style answer.
How to approach it
- Clarify what trust means here: data privacy, content moderation fairness, or platform safety, since the fix differs by concern.
- Segment users by trust sensitivity: privacy-conscious users likely to leave, casual users unaffected, and advertisers reacting to brand safety headlines.
- Identify a concrete pain point: users don't understand why content is shown to them or how their data is used, which fuels distrust.
- Propose a transparency feature: an accessible, plain-language explanation of why a post appears in feed, alongside clearer data controls in one place.
- Pair the feature with a measurable trust signal, like a simple in-app trust survey tracked over time, not just PR messaging.
- Define success as improved trust survey scores and reduced account deletion rate among privacy-sensitive segments.
What a strong answer includes
- Treats trust as something to fix through product transparency, not communications, which is what the question is actually asking for.
- Names a specific, buildable feature, like a why-am-I-seeing-this explainer, rather than a vague more transparency promise.
- Uses illustrative numbers as assumptions: assume 15% of churned users cite privacy or trust concerns in exit surveys.
- Separates the advertiser-trust problem from the user-trust problem, since each needs a different fix.
Common mistakes
- Answering with a PR or messaging campaign instead of an actual product change.
- Treating all users as equally affected by the trust erosion.
- Not proposing a way to measure whether trust actually improved.
Likely follow-up questions
- How would you measure trust beyond a survey?
- How do you balance transparency with not exposing the ranking algorithm to abuse?
- What would you do differently for advertiser trust versus user trust?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop