Metrics question
How would you set the goals/metrics for Uber Eats (pre-launch)?
- Meta
- Metrics
- Hard
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What this question tests
Pre-launch metrics thinking, distinguishing leading indicators to watch before launch from lagging business metrics to target after.
How to approach it
- Clarify the stage: pre launch means no live data yet, so goals should focus on defining hypotheses and leading indicators to validate quickly post launch.
- Set qualitative goals first: restaurant partner supply readiness in the launch city and courier network capacity, since both sides of the marketplace must be ready simultaneously.
- Define early post launch metrics: order fulfillment rate within a target delivery time, like 90 percent of orders delivered within 45 minutes.
- Add a demand side metric: repeat order rate within the first 2 weeks, an early signal of whether the experience is good enough to build a habit.
- Add a unit economics guardrail: cost per delivery including courier incentives, since early stage delivery marketplaces often over subsidize to hit fulfillment targets.
- Set an illustrative target, for example assuming a goal of 90 percent on time delivery and a repeat order rate above 30 percent within the first month.
What a strong answer includes
- Correctly frames pre launch goals around readiness and early leading indicators, not mature business metrics that don't exist yet.
- Addresses both marketplace sides, restaurant supply and courier capacity, as prerequisites before launch metrics even matter.
- Gives an illustrative number, a 90 percent on time delivery target, grounding the answer in a realistic operational goal.
- Includes a subsidy cost guardrail, recognizing early fulfillment often comes at an artificially propped up cost.
Common mistakes
- Setting mature growth or revenue targets appropriate for a scaled product rather than a pre launch one.
- Ignoring supply side readiness, restaurants and couriers, and focusing only on demand side metrics.
Likely follow-up questions
- How would you decide the minimum restaurant and courier density needed before launching in a city?
- How would you know when to stop subsidizing and let unit economics stand on their own?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 2: Data fluency: SQL, logs, and reading the truth yourself
- Chapter 14: Get the job: the AI PM interview loop