Strategy question
You are a product manage of Oculus. Only the physical product exists. How will you go about designing the strategy?
- Meta
- Strategy
- Hard
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What this question tests
Strategy formation for a hardware product that needs a content and developer ecosystem, not just better hardware.
How to approach it
- Frame the core problem: a VR headset with no content, developer, or distribution ecosystem is just inert hardware.
- Identify the priority: solving the classic platform chicken-and-egg problem, content needs users, users need content.
- Propose seeding supply: fund or acquire flagship titles, as Meta actually did through studio acquisitions, to give people a reason to buy.
- Propose seeding demand: subsidize hardware pricing and monetize software and content, getting headsets into enough hands to attract developers.
- Build the developer ecosystem: a compelling SDK, revenue share, and marketing support once early demand is proven.
- Define success as monthly active headset users and average content spend per user, not just hardware unit sales.
What a strong answer includes
- Correctly frames this as a platform and ecosystem strategy problem, not a hardware-features problem.
- References Meta's real playbook, subsidized pricing and first-party studio investment, as grounding.
- Names the two-sided market tension explicitly: no developers without users, no users without content.
Common mistakes
- Treating this as 'make a better headset' rather than an ecosystem strategy question.
- Ignoring the developer side entirely and only talking about consumers.
Likely follow-up questions
- How would you convince a AAA studio to build for this platform first?
- What's your pricing strategy for the hardware itself?
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More questions from Meta
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop