Product design question

How should Facebook help people with relocation?

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What this question tests

Product design for a real life transition moment, connecting a social platform's data to a practical service.

How to approach it

  1. Define the user: people relocating for a new job, school, or life change, needing local knowledge in an unfamiliar city.
  2. List pain points: finding trustworthy local recommendations for housing areas, schools, and community groups.
  3. Identify Facebook's advantage: existing Groups and Marketplace data on local communities that competitors lack.
  4. Prioritize a relocation hub that surfaces relevant local Groups, Marketplace housing listings, and community events based on the destination city.
  5. Design for trust: highlighting groups with real local activity rather than generic city pages with low engagement.
  6. Define success as engagement with the relocation hub and downstream group joins or Marketplace interactions in the new city.

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