Estimation question

Estimate the number of WhatsApp chats occuring in India.

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What this question tests

Estimation combining population, penetration, and per user behavioral assumptions for a messaging volume figure.

How to approach it

  1. Anchor on India's WhatsApp user base, roughly 500 million monthly active users, given its dominant position in the country.
  2. Assume an average number of chats per user per day, say 15 one on one and group conversations combined.
  3. Assume an average number of messages sent per active chat per day, say 5 messages, to reach messages per user per day.
  4. Multiply: 500 million users times 15 chats times 5 messages gives a very large daily message count, in the tens of billions.
  5. Cross check against known public estimates of WhatsApp's global daily message volume, over 100 billion, and check India's share is plausible given its user base share.
  6. State the final estimate as a range and flag that 'chats' could mean unique conversations or total conversation instances.

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