Estimation question

Estimate the number of YouTube users.

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What this question tests

Estimation using global internet population and platform penetration rate for a globally dominant product.

How to approach it

  1. Start with global internet users, roughly 5.3 billion people worldwide.
  2. Estimate the share using this platform at least monthly, since it is one of the most widely used services globally, around 45 to 50 percent.
  3. Multiply to estimate global monthly active users.
  4. Sanity check against publicly known scale, commonly cited as over 2 billion logged in monthly users.
  5. State the result as a range and note logged in versus total viewership would differ.

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