Product design question

Build a product for podcasts.

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What this question tests

Broad product design skill, choosing a specific angle and user segment within a saturated podcast market instead of building a generic player.

How to approach it

  1. Segment the market: podcast listeners, already well served by Spotify and Apple, and podcast creators, especially small independent ones underserved by discovery tools.
  2. Identify the pain point: independent creators struggle with discovery and audience growth more than with hosting or recording tools.
  3. Prioritize the creator discovery angle, since Meta uniquely has the social graph and short-form video distribution incumbents lack.
  4. Design the solution: auto-generate short video clips from podcast audio for Reels distribution, driving listeners back to the full episode.
  5. Add a creator dashboard showing which clips drove the most new listeners.
  6. Define success: net new listeners acquired per creator through the clip-to-full-episode funnel.

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