Strategy question

You're the PM for newsfeed and you have to decide whether to show more videos or more events. What do you do?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Strategic trade off reasoning using data driven criteria rather than a personal preference.

Define the decision criteria, which format drives more long term engagement and retention per unit of feed real estate used.
Consider video's strength, typically drives higher immediate watch time and ad revenue potential.
Consider events' strength, drives real world action and stronger habit formation tied to specific dates, building longer term platform relevance.
Propose testing both via an A B test measuring downstream retention, not just immediate engagement, since video's high watch time could crowd out other valuable content.
Make a conditional recommendation, leaning toward video for revenue focused quarters but events for retention focused quarters, and state which the company likely needs right now.

Frames this as a genuine trade off with different strengths, immediate engagement for video, longer term habit for events, rather than picking one as objectively better.
Proposes a specific test design, holding out a control group from any feed real estate change and comparing 30 day retention, not just first week engagement.
Gives a conditional recommendation tied to a stated business priority, showing judgment rather than indecision.

Picking one option with no reasoning about the trade off against the other.
Only considering immediate engagement metrics and ignoring longer term retention effects.
No test plan proposed to actually validate the decision before a full rollout.

How would you weigh short term ad revenue against long term retention in this decision?
What would change your recommendation after seeing the test results?