Strategy question
Should Twitter charge to verify accounts of personalities with a blue tick? If yes, what should be the monetization model?
- Meta
- Strategy
- Hard
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What this question tests
Tests monetization strategy reasoning around a decision that affects platform trust as much as revenue.
How to approach it
- Clarify the goal: incremental subscription revenue versus solving a verification backlog, since the 'why' changes the model.
- Identify the core risk: paid verification undermines the checkmark's original meaning, risking impersonation.
- Weigh the trade-off: subscription revenue upside versus trust damage if verification stops meaning confirmed identity.
- Recommend a hybrid: keep identity verification free and separate from any paid perk tier.
- If charging, gate it around added utility, like support or an edit button, not the checkmark symbol itself.
- Define success as subscription conversion rate and, critically, impersonation complaint rate.
What a strong answer includes
- Separates 'identity verification' from 'paid perks' as two different things, correctly diagnosing the real risk.
- Gives a clear recommendation, a hybrid model, instead of a flat yes or no.
- Names impersonation rate as the key guardrail, the actual failure mode this decision risks.
Common mistakes
- Recommending paid verification without addressing impersonation or trust risk.
- Treating this purely as a revenue question with no consideration of platform trust.
Likely follow-up questions
- How would you handle a wave of impersonation right after launch?
- How would you price the paid tier?
- What would tell you this decision was a mistake?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop