Product design question

You are a PM at Meta. Design a product for personal finance.

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What this question tests

Product sense for entering an adjacent category: identifying a real user pain point and connecting it to Meta's existing strengths.

How to approach it

  1. Pick a specific user segment, for example young adults on Instagram or Messenger managing shared expenses with friends.
  2. Identify their core pain point, such as tracking who owes what after group spending or splitting bills.
  3. Prioritize the single highest value problem to solve first rather than building a full finance suite.
  4. Propose a lightweight solution, like a shared expense tracker integrated into group chats, leveraging Meta's social graph.
  5. Define a success metric, such as weekly active groups using the split feature or reduction in payment disputes.

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