Product design question

How would you use Facebook to find a dentist?

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What this question tests

Product sense for an existing but underused use case: mapping a real user job to be done onto an existing product's features.

How to approach it

  1. Identify the user need: finding a trustworthy local dentist, which today mostly happens via Google or word of mouth, not Facebook.
  2. Map existing Facebook features to this job: Facebook Groups for local recommendations, Facebook Reviews on business pages, and Marketplace-style local search.
  3. Name the pain point: recommendations are scattered across group posts and are hard to search or trust compared with a rating aggregator.
  4. Propose a flow: search Facebook for the dentist's business page, read reviews and ask in a local community group, and message the practice directly via Messenger.
  5. State why Facebook has an edge here: real name identity makes recommendations and reviews feel more trustworthy than anonymous review sites.

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