Strategy question

Non-profit organisations need more volunteers. You are asked to asked to build an app or feature on Facebook. Why and how would you execute that?

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What this question tests

Strategic product reasoning for a social good initiative: justifying why Facebook should build it and how, tied to platform strengths.

State why: Facebook already has Facebook Fundraisers and Groups, and volunteer matching fits its social graph and local community strengths.
Identify users: non-profits needing reliable local volunteers, and individuals wanting to volunteer but lacking easy discovery of nearby opportunities.
Name the pain point: volunteer opportunities today are scattered across separate non-profit websites, hard to discover, and lack social proof.
Propose the feature: a volunteer matching tool integrated with Facebook Events and Groups, showing which friends have volunteered for a cause to build trust and social proof.
Prioritize local, recurring opportunities (food banks, shelters) over one-off events, since recurring engagement builds habit and retention.
Define success as volunteer sign-up to actual attendance conversion rate and repeat volunteering rate within 90 days.

Builds on Facebook's actual existing assets, Groups, Events, and the social graph, rather than proposing a disconnected standalone app.
Uses social proof, friends who have volunteered for a cause, as the core mechanism, leveraging what makes Facebook distinct from a plain volunteer listing site.
Picks attendance conversion, not just sign-ups, as the key metric, since volunteer no-shows are a known problem for non-profits.

Proposing a standalone volunteer app disconnected from Facebook's existing social graph advantage.
Measuring only sign-ups instead of actual attendance, which is what matters to non-profits.

How would you prevent volunteer sign-ups that never turn into actual attendance?
How would you get non-profits to trust and adopt this over their existing volunteer tools?