Strategy question

What is the next billion dollar opportunity that Meta has not pursued yet?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Strategic thinking about market sizing and competitive advantage, requiring a specific, monetizable idea rather than a vague trend.

Pick one concrete opportunity, like a dedicated creator-monetization marketplace across Instagram and Facebook, or AI ad tools for Meta's tens of millions of SMB advertisers.
Size the opportunity roughly, e.g. current SMB advertiser count times average spend lift from better tools.
Explain Meta's specific advantage: distribution across billions of users, existing ad infrastructure, first-party data.
Note why Meta hasn't pursued it yet, organizational focus elsewhere or a past deprioritization, showing grounded reasoning.
State the biggest risk, like regulatory scrutiny or cannibalizing existing ad revenue, and how you'd mitigate it.

Chooses something plausible and specific to Meta's actual assets, not a generic AI or metaverse hand-wave.
Backs the size claim with a rough calculation, advertiser count times spend increase.
Names Meta's structural advantage explicitly: distribution, data, ad rails.

Naming something Meta is already visibly pursuing, like Reels monetization, signaling not knowing the company.
Giving no sizing logic, just asserting 'billion dollar' with no calculation.

Chapters of the AI PM course that teach what this question tests.