Strategy question

Facebook has launched Rooms as a feature which is similar to Zoom & MS Teams. Rooms lets user create rooms to host events. Should Instagram also launch this program?

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What this question tests

Strategic reasoning about whether to extend a sibling-product feature to a new surface, weighing redundancy and cannibalization.

Clarify what Rooms is: Facebook's Zoom-and-Teams-style group video hosting feature, and ask whether Instagram needs its own version.
Assess Instagram's fit: it's visual and discovery-first, and already has Live and Video Chat, so a full Rooms feature may be redundant.
Identify the real gap if any: does Instagram lack a way to host multi-person live events for creators that Rooms would solve better than existing Live?
Weigh cannibalization risk: launching Rooms could split usage with Facebook's version rather than growing the overall pie.
Recommend based on incrementality: only launch if there's a distinct Instagram-specific use case, otherwise enhance existing Instagram Live with more guests instead.
Define success as incremental engagement from multi-person sessions versus cannibalization of existing Live usage.

Correctly interrogates whether this is additive or redundant before recommending, rather than assuming more features is always better.
Distinguishes Instagram's creator and discovery audience from Facebook's more group-oriented one as the basis for the decision.
Proposes a concrete alternative, enhancing existing Instagram Live, instead of a blanket yes or no.

Assuming every Facebook feature should automatically be ported to Instagram.
Not addressing cannibalization risk between the two apps under the same company.

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