Product design question
You are a PM at Meta. How would you build a fitness product for the visually impaired?
- Meta
- Product design
- Medium
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What this question tests
Tests inclusive product design: can you design for an underserved accessibility need with real understanding of the constraint, not a token feature bolted onto an existing product.
How to approach it
- Clarify the user: people who are blind or low-vision who want to exercise safely and independently, poorly served by mainstream visual fitness apps.
- Identify the core pain points: fitness apps lean on visual cues (form demos, progress graphs), and outdoor activity carries safety risk without visual awareness of surroundings.
- Prioritize audio-first guidance as the core design: spoken coaching cues for form and pacing, replacing visual demonstrations rather than bolting audio on.
- Address outdoor safety: integrate accessible navigation cues and partner with existing guide-runner communities rather than assuming a solo experience.
- Design for community: connect users to a guide-runner or workout-buddy network, since a fully solo AI solution is not yet reliable for safety-critical outdoor guidance.
- Define success as active weekly usage plus direct qualitative feedback from the community, not just aggregate engagement.
What a strong answer includes
- Grounds the design in real community behavior, blind runners commonly using human guides today, rather than assuming AI alone solves it.
- Makes audio-first the core architecture, not an add-on, showing real accessibility thinking versus a checkbox feature.
- Separates indoor (safer for pure audio) from outdoor (higher risk, needs guide support) use cases explicitly.
- Proposes validating with the actual community through direct feedback, which matters most for accessibility products.
Common mistakes
- Treating this as 'add voiceover to an existing app' rather than rethinking the interaction model audio-first.
- Ignoring outdoor safety concerns, which are a real and serious constraint for this user group.
- Designing without any plan to involve the visually impaired community in validation.
Likely follow-up questions
- How would you validate this design with the visually impaired community before building?
- How would you handle a user who wants to run outdoors alone?
- How would you measure engagement without relying on visual UI analytics like screen views?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop