Product design question

How would you design a consumer application for a scooter sharing business?

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What this question tests

Product design for a new micromobility category, addressing discovery, safety, and payment friction.

How to approach it

  1. Clarify the user: someone needing a short trip, often under 2 miles, who wants speed over a car or transit.
  2. Identify pain points: finding a nearby available scooter, understanding pricing, and safety concerns around helmets and traffic.
  3. Prioritize discovery and trust, since an empty map or confusing pricing kills adoption before the first ride.
  4. Propose a map showing real time scooter locations and battery level, with transparent per minute pricing shown before unlock.
  5. Add a safety onboarding flow with local riding rules and a helmet reminder for first time users.
  6. Define success as ride completion rate and repeat usage within 30 days of first ride.

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