Product design question
Design a product for health within the Facebook Blue app.
- Meta
- Product design
- Medium
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What this question tests
Product design that must fit within an existing app's identity, finding a health use case suited to Facebook's social core.
How to approach it
- Define the target user and health need, for example people managing a chronic condition seeking peer support communities.
- Identify why Facebook Blue specifically fits, leveraging Groups and social support rather than clinical tracking, which fits Fitbit or Apple Health better.
- Prioritize one feature, such as verified condition specific support groups with moderated, credible health content.
- Address trust and safety, since health misinformation is a major risk on an open social platform.
- Define a success metric, such as active participation rate in verified health groups or reduction in reported misinformation.
What a strong answer includes
- Chooses a use case that leverages Facebook's actual strength, social support through Groups, instead of competing with dedicated health trackers.
- Explicitly addresses misinformation risk, a known real concern for health content on social platforms, with a moderation plan.
- Names a concrete engagement metric tied to genuine support, like sustained group participation, not just group joins.
Common mistakes
- Proposing a clinical tracking feature that duplicates Apple Health or Fitbit rather than playing to Facebook's social strength.
- Ignoring misinformation and privacy risks inherent to health content.
Likely follow-up questions
- How would you moderate health misinformation in these groups?
- How would you handle the sensitivity of health data privacy?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop