Product design question
Design Lyft for deaf drivers.
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What this question tests
Tests inclusive product design for a driver-side accessibility segment, addressing safety and communication needs unique to rideshare driving.
How to approach it
- Focus on deaf and hard-of-hearing drivers' needs specifically, distinct from deaf passengers, since communication and safety alerts are the core challenges.
- Identify pain points: can't hear pickup calls or texts read aloud, can't hear emergency alerts or hazard sounds while driving, and communication friction with hearing riders at pickup.
- Design visual and haptic alerts replacing audio notifications, vibration for ride requests, visual dashboard alerts for hazards, and an in-app text-based quick-message system.
- Add a driver profile flag so riders know to expect text-based communication at pickup.
- Prioritize safety-critical alerts, replacing audio hazard warnings, above communication convenience features.
What a strong answer includes
- Separates safety-critical redesign, replacing audio hazard alerts, from communication convenience, correctly prioritizing safety first.
- Flags rider-expectation-setting, a profile indicator, as a real friction point unique to a live-communication service.
- Treats deaf drivers as a distinct segment from deaf passengers instead of reusing the same design.
Common mistakes
- Only addressing rider-communication while ignoring safety-critical audio alerts, sirens or hazard warnings, a driver needs while driving.
- Treating this as identical to the deaf-passenger version of the question.
Likely follow-up questions
- How would you handle emergency situations where audio alerts are currently the primary safety mechanism?
- How would you avoid this driver flag creating rider bias or discrimination?
More product design questions
- Design a TV for a car.Google · Product design · Hard
- Design a refrigerator for the blind.Google · Product design · Hard
- How do you design a camera for the elderly?Google · Product design · Medium
- Redesign Twitter for eCommerce.Shopify · Product design · Hard
- How would you go about designing a new location sharing app for Google?Google · Product design · Medium
- How would you improve Google Home?Google · Product design · Easy
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop