Strategy question
What should Uber Eats' goals be next for the next 12 months?
- Meta
- Strategy
- Hard
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Setting a coherent set of strategic goals for a competitive, thin-margin marketplace business, grounded in industry reality.
How to approach it
- State the current context: food delivery is competitive and low-margin, with investor scrutiny on unit economics.
- Frame three plausible goal areas: profitability, market-share retention in core cities, and diversification into grocery or retail delivery and ads.
- Prioritize profitability given the sector's known margin pressure.
- Propose supporting initiatives: grow membership penetration, like Uber One, for higher basket size and lower marketing cost, plus expand retail and grocery delivery on the existing driver network.
- Add a growth lever: advertising revenue from restaurant partners, a high-margin line already being expanded.
- Define success as contribution margin per order, membership penetration rate, and ad revenue as a share of gross bookings.
What a strong answer includes
- Anchors goals in the real, known industry dynamic, thin margins and the need for profitability, rather than generic 'grow users.'
- Names actual growth levers, membership bundling, ads, and grocery, grounded in the company's real strategy.
- Balances growth and profitability goals rather than picking only one.
Common mistakes
- Setting only a growth goal, more orders, while ignoring the industry's well-known profitability pressure.
- No mention of membership bundling or ads, both real, significant levers here.
Likely follow-up questions
- Which of these goals would you prioritize if you could only pick one?
- How would grocery delivery cannibalize or complement restaurant delivery?
More strategy questions
- How would you decide between showing more ads on the Facebook Newsfeed vs showing a "People you may know" recommendation widget?Meta · Strategy · Hard
- How would you decide whether to build a feature or fix a bug (assuming both take the same engineering effort)?Meta · Strategy · Easy
- An engineer suggests showing suggested Buy/Sell Groups on users' newsfeed instead of the People You May Know section. How do you determine if that is a good idea or not?Meta · Strategy · Medium
- Why should Facebook enter the dating market and how would you execute it?Meta · Strategy · Hard
- What should Airbnb's strategy be during the COVID-19 pandemic?Google · Strategy · Hard
- Imagine you're a PM at Amazon and you're working on a partnership with Facebook that has the goal of leveraging FB's friend network to drive Amazon sales. Walk through the lifecycle for building this integration/partnership.Amazon · Strategy · Hard
More questions from Meta
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop