Product design question
Should Meta design a product for pet owners? If yes, please describe the product and outline how you would approach the design.
- Meta
- Product design
- Medium
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What this question tests
Strategic product decision-making for a new user segment, checking whether you weigh market size and platform fit before jumping to feature design.
How to approach it
- Clarify the strategic question first: should Meta build for pet owners at all, before designing what the product looks like.
- Assess market size and engagement signal: pet-related content, like pet Pages and Groups, already generates high organic engagement on Facebook, a useful existing signal.
- Weigh the opportunity: pet owners represent a large, emotionally invested audience with real commerce potential, like pet supplies and veterinary services advertising.
- Recommend a qualified yes, scoped to enhancing existing Groups and Marketplace behavior rather than a standalone new app, given the existing engagement signal.
- Design the approach: a pet-specific profile layer within Groups, enabling local pet owner connections, lost-pet alerts, and curated pet-related shopping through Marketplace.
- Define success as increased engagement within pet-related Groups and ad revenue from pet-adjacent commerce categories.
What a strong answer includes
- Answers the strategic question first using an existing engagement signal, pet Groups and Pages, rather than jumping straight into feature brainstorming.
- Recommends building on existing infrastructure, Groups and Marketplace, rather than proposing a costly standalone app for a single interest vertical.
- Ties success to a commerce-relevant metric, ad revenue from pet-adjacent categories, connecting the feature to real business value.
Common mistakes
- Jumping straight to feature design without first answering whether this vertical is even strategically worth Meta's investment.
- Proposing a standalone app for a single interest category, which is a larger investment than the market opportunity likely justifies.
Likely follow-up questions
- How would you validate the market size for this before committing engineering resources?
- How would this compete with dedicated pet-owner apps and communities already in the market?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop