Product design question

Should Meta design a product for pet owners? If yes, please describe the product and outline how you would approach the design.

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What this question tests

Strategic product decision-making for a new user segment, checking whether you weigh market size and platform fit before jumping to feature design.

How to approach it

  1. Clarify the strategic question first: should Meta build for pet owners at all, before designing what the product looks like.
  2. Assess market size and engagement signal: pet-related content, like pet Pages and Groups, already generates high organic engagement on Facebook, a useful existing signal.
  3. Weigh the opportunity: pet owners represent a large, emotionally invested audience with real commerce potential, like pet supplies and veterinary services advertising.
  4. Recommend a qualified yes, scoped to enhancing existing Groups and Marketplace behavior rather than a standalone new app, given the existing engagement signal.
  5. Design the approach: a pet-specific profile layer within Groups, enabling local pet owner connections, lost-pet alerts, and curated pet-related shopping through Marketplace.
  6. Define success as increased engagement within pet-related Groups and ad revenue from pet-adjacent commerce categories.

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