Product design question

How can you increase the monthly active advertisers for boosted posts on Facebook and Instagram?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Whether the candidate can identify specific friction points for small advertisers and propose fixes that lower the barrier to a paid boost.

Define the user: small businesses and creators posting organically who haven't yet tried paid boosting, since they're the largest untapped segment.
Name pain points: uncertainty about budget setting, confusing targeting options, and no clear expected outcome before committing spend.
Prioritize simplifying the first boost experience: a guided, low-stakes entry point with a small suggested budget and plain-language targeting.
Propose a feature, such as a one-tap 'boost this post' with an AI-suggested budget and audience based on the post's organic performance.
Define success as percent of eligible organic posters who try boosting for the first time, and repeat boosting rate within 30 days.

Targets first-time advertisers specifically, since converting habitual boosters further has diminishing returns compared to activating new ones.
Proposes AI-suggested budget and audience as a concrete way to remove the biggest barrier, not knowing how to set up an ad.
Measures repeat boosting, not just first try, since a one-time trial with no return isn't real advertiser activation.

Focusing on power advertisers who already boost frequently instead of the larger untapped segment.
Measuring only first-time trial without checking whether advertisers come back.

Chapters of the AI PM course that teach what this question tests.