Product design question
What feature do you like about Facebook? How would you improve it?
- Meta
- Product design
- Easy
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Personal product opinion and improvement thinking: can you name a specific feature you value and propose a credible, scoped improvement to it.
How to approach it
- Pick a specific Facebook feature, e.g. Groups, Marketplace, or Events, rather than a vague 'the News Feed in general'.
- State a concrete reason you like it, tied to a real personal or plausible use case.
- Identify one specific limitation you've noticed, e.g. difficulty finding genuinely active groups versus dormant ones.
- Propose a targeted fix, e.g. surfacing group activity level (posts per week) prominently before joining, to set better expectations.
- Explain the tradeoff: showing low-activity signals honestly might reduce join rates for smaller, legitimate but less-active groups.
- Define how you'd measure the fix's success, e.g. post-join retention or engagement in newly joined groups.
What a strong answer includes
- Names a specific feature and a specific personal reason for liking it, avoiding a generic 'I like Facebook' answer.
- Identifies a real, narrow limitation rather than a sweeping critique of the whole product.
- Proposes a concrete, buildable fix (activity-level signal before joining) rather than a vague improvement wish.
- Honestly names a tradeoff of the fix, showing balanced product thinking rather than a one-sided pitch.
Common mistakes
- Picking a feature with no specific, personal reasoning behind liking it.
- Proposing an improvement so vague it could apply to almost any feature.
Likely follow-up questions
- How would you test whether your proposed fix actually improves the experience?
- What tradeoff would you accept to ship this fix faster?
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More questions from Meta
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop