Product design question
Design Facebook for monks.
- Meta
- Product design
- Hard
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Extreme persona design: can the candidate reason about a very different set of values and needs than a typical social media user.
How to approach it
- Clarify the persona: monks likely value simplicity, minimal distraction, and community connection over broadcasting or social validation.
- Identify the actual need: staying connected to a small, trusted community and sharing teachings or reflections, not viral reach or engagement metrics.
- Name what standard Facebook gets wrong for this user: infinite scroll, notifications, ads, and algorithmic feeds optimized for engagement conflict directly with values like mindfulness and non-attachment.
- Redesign core mechanics: remove infinite scroll and engagement-driven notifications, replace the feed with intentional, periodic check-ins, and remove likes or public metrics that encourage ego or comparison.
- Keep only what serves the real need: a simple space to share reflections with a trusted small group and coordinate community activities.
- Define success not by engagement time (the opposite of the goal) but by user reported sense of connection and reduced feeling of distraction.
What a strong answer includes
- Identifies that standard engagement-maximizing mechanics (infinite scroll, likes, notifications) are actively in conflict with this user's values, not just unnecessary.
- Proposes a genuinely different success metric, reported sense of connection rather than time spent, appropriate for a product meant to minimize compulsive use.
- Keeps the design minimal on purpose rather than just adding a 'zen mode' skin on top of standard Facebook.
Common mistakes
- Designing a reskinned version of standard Facebook without questioning whether its core mechanics even fit this user.
- Using engagement time as a success metric for a product explicitly meant to reduce compulsive engagement.
Likely follow-up questions
- How would you monetize a product explicitly designed to minimize engagement time?
- Would monks actually want a digital product at all, and how would you validate that first?
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop