Product design question

Design Facebook for monks.

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What this question tests

Extreme persona design: can the candidate reason about a very different set of values and needs than a typical social media user.

How to approach it

  1. Clarify the persona: monks likely value simplicity, minimal distraction, and community connection over broadcasting or social validation.
  2. Identify the actual need: staying connected to a small, trusted community and sharing teachings or reflections, not viral reach or engagement metrics.
  3. Name what standard Facebook gets wrong for this user: infinite scroll, notifications, ads, and algorithmic feeds optimized for engagement conflict directly with values like mindfulness and non-attachment.
  4. Redesign core mechanics: remove infinite scroll and engagement-driven notifications, replace the feed with intentional, periodic check-ins, and remove likes or public metrics that encourage ego or comparison.
  5. Keep only what serves the real need: a simple space to share reflections with a trusted small group and coordinate community activities.
  6. Define success not by engagement time (the opposite of the goal) but by user reported sense of connection and reduced feeling of distraction.

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