Metrics question

How would you go about setting goals for Instagram hashtags?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Tests goal-setting for a discovery and content-organization feature where usage volume alone doesn't reflect quality.

Clarify hashtags' purpose: help users discover relevant content and help creators reach beyond their follower base.
Reject total hashtag usage count as the primary goal, since it rewards spammy over-tagging without improving discovery.
Set a discovery-side goal: session engagement (time spent, posts viewed) originating from hashtag page visits.
Set a creator-side goal: reach lift (impressions from non-followers) attributable to hashtag use on a post.
Add a guardrail: spam/report rate on hashtag pages, since low-quality tag-stuffing can degrade the browsing experience.

Splits goals by side of the interaction, discoverer versus creator, since hashtags serve two different jobs.
Rejects the obvious vanity metric (hashtag count) in favor of downstream engagement and reach quality.
Uses an illustrative number, e.g. assume only 15% of hashtag page visits result in a follow or save, and targets improving that.
Adds a spam guardrail, recognizing hashtags are a known vector for low-quality content stuffing.

Setting raw hashtag usage volume as the goal without connecting it to actual discovery quality.
Ignoring the spam/abuse risk that hashtag-based discovery features commonly attract.

How would you detect and demote hashtag spam?
How would you measure whether hashtags are actually helping smaller creators get discovered?