Metrics question

You are the Product Manager for the Meta food delivery app. What two goals would you discuss with higher executives regarding success?

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What this question tests

Whether you can pick two board level goals for a new marketplace product and justify the trade off between them to executives.

How to approach it

  1. Clarify the product's stage, assume early launch in one or two cities rather than mature nationwide.
  2. Propose growth: weekly active ordering users, since adoption is the first priority for a new marketplace.
  3. Propose a second goal, marketplace health, measured as restaurant fill rate or order completion rate, since supply quality determines retention.
  4. Explain why these two together, not just orders, since growth without reliable restaurants creates churn.
  5. Note the trade off you would flag to executives, that pushing growth too hard before supply is ready hurts the health metric.
  6. State what you would confirm, such as whether the launch market already has restaurant supply secured.

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