Strategy question

For a food delivery app, what goals would you set for the next 6 months?

Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.

What this question tests

Ability to set a coherent set of strategic goals for a defined time horizon, balancing growth, unit economics, and retention.

Clarify the app's current stage, assuming an established player improving profitability and retention rather than pure growth in the near term.
Assess the market: food delivery is mature and competitive with thin margins, so goals should focus on efficiency and loyalty, not just order volume.
Set a primary goal: improve contribution margin per order by reducing delivery cost and increasing average order value.
Set a secondary goal: improve retention among existing users with reliable delivery times and loyalty perks, cheaper than acquiring new users.
List options: batch deliveries to cut cost per order, or a subscription plan with free delivery to lock in frequent users.
Recommend prioritizing the subscription and loyalty lever first, since it directly improves retention and predictable revenue within 6 months.

Grounds the goals in the food delivery industry's real constraint, thin unit economics, rather than generic growth language.
Proposes concrete, connected goals, margin improvement and retention, rather than a disconnected metric wishlist.
Weighs two realistic strategic options and picks one with reasoning tied to the 6-month window.
Ties the recommendation to a dual outcome, retention and revenue predictability, showing strategic coherence.

Setting goals that are purely growth-focused, ignoring the industry's margin pressure.
Listing unconnected metrics instead of a coherent strategic narrative.
Not giving a clear recommendation among the options considered.

How would you measure success of the subscription plan specifically?
What would you do if delivery cost reduction hurt speed and hurt retention instead?
How would this strategy differ in a market with a dominant low-cost competitor?