Product design question
How would you improve the new user experience on Twitter?
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
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What this question tests
Onboarding product thinking: identifying why new users churn early and proposing a fix grounded in a known cold-start problem.
How to approach it
- Identify the user: someone new to Twitter who has not yet built a following or found relevant content, facing a cold-start problem.
- Name the pain point: an empty or irrelevant timeline in the first session makes the product feel useless before the user invests any time.
- Propose a fix: an improved onboarding flow that asks for specific interests and suggests real, active accounts to follow immediately, not generic suggestions.
- Prioritize the first-session timeline quality over cosmetic onboarding UI, since content relevance is the actual retention driver.
- Define success as day 1 and day 7 retention for new users, and number of accounts followed in the first session.
What a strong answer includes
- Diagnoses the classic cold-start problem, empty timeline, as the real driver of early churn, not a surface level UI complaint.
- Proposes a concrete mechanism, interest-based account suggestions validated against real activity, rather than generic 'improve onboarding'.
- Picks day 1 and day 7 retention as leading indicators, appropriate for an onboarding-focused change.
Common mistakes
- Focusing only on visual onboarding polish while ignoring the underlying cold-start content problem.
- Suggesting popular accounts to follow without checking they are actually active and relevant to the user's stated interests.
Likely follow-up questions
- How would you personalize suggestions before you have any data on a brand new user?
- How would you measure if onboarding is the actual cause of early churn versus something else?
More product design questions
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- How would you make WhatsApp more user-friendly for the elderly to use?Meta · Product design · Medium
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Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 7: AI UX and human oversight: design for a system that is wrong sometimes
- Chapter 14: Get the job: the AI PM interview loop