Strategy question
Should Facebook launch a feature suggesting to "Unfriend this friend"? If yes, how should it decide which friends to suggest to unfriend?
- Meta
- Strategy
- Hard
Practice this question out loud. An AI interviewer asks it, follows up like a real interviewer would, and scores your answer. Type or speak.
Start a mock interview on this question · Mock interview from a job description
What this question tests
Sensitive feature judgment: weighing user value against emotional and trust risk, and designing selection criteria carefully if proceeding.
How to approach it
- State the core tension up front: suggesting to unfriend someone touches real social relationships and could feel invasive, hurtful, or presumptuous if done poorly.
- Weigh the case for building it: some users have hundreds of stale connections cluttering their feed and privacy settings, and a cleanup tool could genuinely help.
- Weigh the case against: incorrectly suggesting to unfriend a close friend or family member, even occasionally, causes real reputational and trust damage.
- If proceeding, recommend it be entirely user-initiated and private (a self-serve 'clean up my friends list' tool) rather than an unprompted push notification suggesting specific people.
- Propose selection criteria only within that user-initiated context: extremely low or zero interaction over a long period (for example two years), never framed as a judgment about the relationship.
- Define success as opt-in usage of the tool and low negative sentiment or complaint rate among users who use it.
What a strong answer includes
- Leads with the real emotional and trust risk of this feature rather than jumping straight into selection criteria.
- Recommends a meaningfully different, safer version, self-initiated cleanup rather than proactive suggestions, showing good judgment about what to actually ship.
- Sets conservative, low-risk selection criteria (very low interaction over a long period) only within that safer, opt-in framing.
Common mistakes
- Jumping straight to selection criteria without first weighing whether the proactive, unprompted version should be built at all.
- Ignoring the reputational risk of the algorithm getting a suggestion wrong for an important but low-interaction relationship, like a family member overseas.
Likely follow-up questions
- What would you do if user research showed most people found even the opt-in version upsetting?
- How would you word or frame this feature to minimize emotional harm?
More strategy questions
- How would you decide between showing more ads on the Facebook Newsfeed vs showing a "People you may know" recommendation widget?Meta · Strategy · Hard
- How would you decide whether to build a feature or fix a bug (assuming both take the same engineering effort)?Meta · Strategy · Easy
- An engineer suggests showing suggested Buy/Sell Groups on users' newsfeed instead of the People You May Know section. How do you determine if that is a good idea or not?Meta · Strategy · Medium
- Why should Facebook enter the dating market and how would you execute it?Meta · Strategy · Hard
- What should Airbnb's strategy be during the COVID-19 pandemic?Google · Strategy · Hard
- Imagine you're a PM at Amazon and you're working on a partnership with Facebook that has the goal of leveraging FB's friend network to drive Amazon sales. Walk through the lifecycle for building this integration/partnership.Amazon · Strategy · Hard
More questions from Meta
Learn the skill behind it
Chapters of the AI PM course that teach what this question tests.
- Chapter 4: Discovery and strategy for AI products
- Chapter 9: Prove it paid off: outcomes, economics, and pricing
- Chapter 14: Get the job: the AI PM interview loop