Strategy question

Should Facebook launch a feature suggesting to "Unfriend this friend"? If yes, how should it decide which friends to suggest to unfriend?

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What this question tests

Sensitive feature judgment: weighing user value against emotional and trust risk, and designing selection criteria carefully if proceeding.

How to approach it

  1. State the core tension up front: suggesting to unfriend someone touches real social relationships and could feel invasive, hurtful, or presumptuous if done poorly.
  2. Weigh the case for building it: some users have hundreds of stale connections cluttering their feed and privacy settings, and a cleanup tool could genuinely help.
  3. Weigh the case against: incorrectly suggesting to unfriend a close friend or family member, even occasionally, causes real reputational and trust damage.
  4. If proceeding, recommend it be entirely user-initiated and private (a self-serve 'clean up my friends list' tool) rather than an unprompted push notification suggesting specific people.
  5. Propose selection criteria only within that user-initiated context: extremely low or zero interaction over a long period (for example two years), never framed as a judgment about the relationship.
  6. Define success as opt-in usage of the tool and low negative sentiment or complaint rate among users who use it.

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